To be really honest, regular freebies never fit in a suitcase. But you have just put your brand on the runway when trade show attendees or normal travellers find sliding promotional luggage tags in their hands. A powerful logo tag allows you to find your luggage less like “Where’s Waldo?” and more like, “Ah, there’s my bag thanks to Company X.” Every rolling bag on the carousel looks the same.
Travelers swear by tags that show on every next journey. Affordable paper tags? One passenger agent, or rainstorm handler, cheers. Use leather, strong plastic, or silicone; these absorb unintentional puddle landings and conveyor belt beating. The better ones overlook scuffs, dings, even the rare coffee spill. Whether engraved or printed, your brand remains brilliant and attracts attention from check-in to claim.
At airports, foot traffic runs in millions. According to the FAA, daily flying among Americans totals more than 2.9 million. Each one owns at least one luggage, most likely more. A custom tag with a striking color or interesting form becomes a floating billboard. Not only for airports, though either. Conference buildings, cruise terminals, crowded bus stations anywhere bags gather your brand follows.
Everything is driven by the spice of variety. Choose tags include privacy covers, pop on loops, buckles that grip securely even QR codes. Some include little pen inserts for quick scribing of information. Others match sets for luggage and carry ons. Need to promote environmental sustainability? Plant based plastics or recycled leather tags improve look and help you project your company as environmentalist.
Does someone become enthused from a keychain? Little. But a trip tag meets everyday needs and runs for years. Many visitors start to have superstitions about “lucky” tags. They are carriers of stories and memories. Your gift may follow Paris, Tokyo, or that fantastic family road trip and attract questions from other visitors at every stop.
Especially appreciated by business travelers is practical swag. Stuff a promo baggage tag into a customer loyalty gift, travel kit, or welcome bag. See how the return on investment starts to rise. Bag tags move, they do not sit on a desk. PPAI’s studies show that consumers typically keep useful promotional materials for 13 months or longer. Every trip for business, leisure, or college moves in generates a ticket for a luggage tag.
Break up the monotony in your next marketing campaign. Create consumer notice baggage tags for the VIP pass. Select shapes that appeal, colors that scream, and materials that hold up over the voyage. Every stopover and every carousel turns into yet another chapter for the travel story of your brand.